Our Story

Founder, Eric Armstrong, was introduced to the executive search industry back in 1992, following his service with the US Marine Corp and two years working in corporate America.

Eric was fortunate enough to learn the business from some of the best in the industry, at that time, while working for Management Recruiters of Omaha: one of the most successful franchises in the recruiting industry during that era. To this day, Eric still references the leadership lessons and training he received during those five years.

In 1997, Eric moved to Southern California and in that same year, Armstrong Financial Group, Inc. was formed. For the next nine years, Eric recruited business development professionals specifically for the banking industry.

After a decade as a solo recruiter, Eric decided it was time to “retire off the desk” and put his energies into the development of a national diversified recruiting firm. Over the next year, with much deliberation with family, friends, and mentors, a business plan was developed and in late 2006, Eric began hiring and training executive recruiters and building the firm. We feel privileged to say that several of those first recruiters hired are still with the Company today!

From 2006 to 2014, Armstrong Financial Group grew and became known as one of the elite recruiting firms that covered the wealth management and sales side of banking and finance. During this time, AFG also expanded into Capital Markets, specifically working with public finance bankers and institutional sales bankers. Additionally, a Partner program was created to give individuals an opportunity to participate in the growth of the Company at a much higher level.

Through the aforementioned Partner program, AFG leadership made the decision in 2013 to begin exploring potential non-financial recruiting opportunities, and even possibly changing the name of the Company to better reflect where the organization was headed. In 2014, Armstrong Financial Group, Inc. was made a Holding Company and Novum Group, Inc. replaced AFG as the recruiting brand. Also in 2015, the Bond Counsel Recruiting Division was formed representing the first non-financial executive search for Novum Group.


I welcome you to take a look around our website to learn more about our company. We continuously update our site to keep you up to speed about our recent placements, exciting internal promotions, and fun office events.

“Some people spend an entire lifetime wondering if they made a difference. The Marines don’t have that problem.”

Sincerely, Eric Armstrong, President

contact us


Novum Group, Inc.
3207 Grey Hawk Court, #110 • Carlsbad, CA 92010
phone 760.477.1280
fax 760.944.0755
novum@novumgroup.com

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